Why List Your Paying Guest In A Directory?

• Major Business Directories

  tend to be organised around a category and subcategory style structure, (associated with traditional markets and industries and segments within those markets). These well established layouts help navigate and drill down to individual listings. Most of these provide advanced search capabilities to browse by keyword. Most charge an annual business listing fee for advertisers to include their companies within them.

• Niche Business Directories

  tend to focus on one particular industry or market. Many include topical news items and useful articles related to that market. Most will charge for 'sponsored' or 'featured listings' to appear at the top of the list, while offering free listings for the majority of other advertisers. Some directories use a rotational advertising system to allow all advertisers within a category, to take their turn at the top spot for a fixed period before returning to the bottom of the list. This presents some degree of neutrality and fairness so that advertisers with deep pockets can't monopolise the best spots.

• Member-Based Directories

  Many Trade Associations have their own member-based directories. This format is common in highly regulated industries such as accounting, insurance, law and professional services. Customers can have confidence that members listed are accredited, according to the standards set down by the Association or the regulatory body.